The World Cancer Research Fund has launched a new campaign using health conscious cartoon characters on its new website to encourage better eating and a more active lifestyle among its audience of four to seven year olds.
The website – the Great Grub Club – introduces children to fruits and vegetables they might not have tried before and teaches them how to prepare them in meals and even how to grow them in their gardens. It is being funded by the Department of Health in response to growing concerns from health professionals over childhood obesity levels. Currently, 92% of children in the UK eat too much saturated fat. The World Cancer Research Fund is concerned that children’s unhealthy eating habits will cause health complications later in life, because poor diet and lack of activity indirectly contribute to cancer risk through overweight and obesity.
Source: BBC News, 29 May 2007